Marketing Applicant Challenge

As part of the application process, you’ve been requested to complete the following challenge.

If you have any questions please respond to the last email you received from our team.

Challenge: Write An Email To Our Customer List

One of the tasks that our Content Writer/Marketing Assistants do regularly is write emails to groups of people who are subscribed to our marketing emails.

We believe strongly that an educational approach rather than a heavy “sales” approach is how to attract and retain customers and so most of our emails are how-to or educational in nature.


For this challenge, we want you to write a promotional email about a new WordPress plugin we created and have just made available for sale. The goal of the email will be get the recipient to purchase.

Suppose we just launched our Loyalty Program plugin software. Write an email to our audience about the launch of the plugin and why they should start a loyalty program on their store.


  • Subject line: First line that customer sees, must entice them to open the email
  • Preheader: A short description of the email content that is shown on some email clients before opening the email
  • Body of the email:
    • Explain why there is a need for a loyalty program on their store
    • Include problems that can be solved by having a loyalty program
    • Introduce our product “Loyalty Program for WooCommerce”
    • Explain why it is the best WooCommerce loyalty/reward points plugin
    • You must include a CTA to purchase the product
    • The email must be complete, concise, engaging, and feature only 1x call-to-action (to get the plugin)
    • Feel free to be creative, we aren’t judging this based on accuracy of the product, we’re looking at writing style, attention to detail and completion of the task

Extra Notes:

Reply to your job application email thread with a link to a Google Doc where we can see your proposed email.

If you have any questions, please don’t hesitate to ask!

Lastly, we’d like to thank you. We are conscious you are generously giving your time to complete this marketing challenge and we sincerely appreciate it.